Quién es Olmitos - About Olmitos

Welcome to the magical world of Olmitos.

Where the happiness of the little ones is our inspiration.

We love children, we live, think and create thinking about them and their happiness, so our collections are full of enthusiasm and freshness.

Our History

Always thinking of smaller ones

Our roots

Olmitos roots date back to the early 1900s, when our ancestor D.Filiberto Olmo Sancho began with the trade of farrier, years later will be his son D. Antonio Olmo who continue the family business of blacksmithing and due to their concerns as a parent with the birth of her son, began its journey in the manufacture of toys and household products made of metal.

La herradura - The Horseshoe

Tricycles, swings, rocking chairs, stairs, shopping carts... are some of the items that were manufactured at that time under the "horseshoe".


In the early 70s, it is Gilberto Olmo, who along with his father, Antonio, founded Toys Olmo, apart from making toys, began to develop its first line of childcare (highchairs, walkers, sun beds, parks ...).

Juguetes Olmo

The first pieces of toys and childcare ELM were characterized by manufacturing itself and completely handmade.


By the 90s, the company evolves and adapts to the needs of the market, leaving the production of toys and focusing on the world of childcare under the brand OLMITOS.

Grupo Olmitos

Today, it remains a family business manage by the third generation, already consolidated in the Spanish market also designs and markets baby products, and gradually begins to take hold in their international expansion.

NIU, the smallest one of the family

NIU, the smallest one of the family The Olmitos group is growing slowly, the birth of NIU is a new concept of childcare articles with a high quality design, cutting-edge, focused on more demanding public.

What we do

We care about all that you, as parents, we worry about. We are parents like you, so we know your needs and that of the smallest. And we exert ourself to improve every day, offering very practical and functional products.

We accompany you in all your adventures, we want to be present in the most important moments of your little ones in their first steps in their games, in their daily battles with meals, when you sleep, when dreams …

For your peace and comfort we care, so we create safe, innovative and high quality products, passing the highest standards of safety.

We love what we do, and above all is the love of things well done, and this is the value we are trying to transmit through our products.

Grupo Olmitos | Baby Care Products



One of our main objectives is to create a quality and safe.



A premise of our products is its functionality and practicality, we want to be present at all stages of your little ones.



Following the latest trends in fashion, colorful, patterned ...



Our experience as parents, helps us improve as professionals.

Our Team

Our young and dynamic team demonstrates every day his enthusiasm and dedication to work and doing things well.

Gilberto Olmo


Mónica Olmo Martí

Marketing Manager

Mariam Olmo Martí

Financial Manager

Álvaro Bellot Reig

Import-Export Manager

Marcos Pérez Calabuig

Logistic Manager

Ana Soler Sanz

Accounting Department

Héctor Soriano Beneyto

National Sales Manager

Isabel Sánchez Pinedo

Customer Service Department

Amparo Revert Micó

Customer Service Department

Sonia Tortosa Sanchis

Supplier Department

Merche García Tormo

Design Department

Patricia Pastor Morales

Design Department

Antonio Soriano Boluda


Vicent Martí Camarasa

Commercial Department

Juan Boluda Soler


Rosario Francés Revert


Juan Belda Morant

Repair Person

Carmen Aparicio Vila

Marketing Department

Paula Llopis Ortiz


Emilio Montoro Pastor

Commercial Department

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies.

Aviso de cookies